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Wheelings & Dealings: Knowlarity Gains Cloud Telephony Foothold with Unicom Buy

January 13, 2014

Startup Unicom Techlabs was barely off the ground when it got snapped up by New Delhi-based Knowlarity Communications. Unicom last year was formed and soon after unveiled its Cloud Line cloud telephony service.

Knowlarity, founded in 2009, isn’t that much older than the company it bought.

“Knowlarity came to life in 2009, when Ambarish Gupta and fellow classmate from IIT Kanpur Pallav Pandey came together to revolutionize business telephony in India,” the company explained. “It was a time when expensive and archaic on-premises telephone systems dominated business telephony for the few that could afford it. Small and medium enterprises who did not want to make such investments on infrastructure had to contend with complex and manual routing of their incoming call volume.”

Unicom, meanwhile, brings with it more than 200 customers in real estate, e-commerce, media, education, health care and SMB.

Now Knowlarity is ready to expand based on these Unicom assets. “It is a great learning experience for all the consequent deals in the pipeline for 2014 which will take us further towards our goal of market consolidation. Knowlarity is more than willing to help startups looking for an exit option in a fast consolidating market. We have more acquisitions planned in the coming year which is definitely a promising start to 2014 for all of us at Knowlarity,” said Shruti Agarwal, CFO, Knowlarity.

Four years ago when Knowlarity began, the aim was to transform telephony from the world of on-premises hardware to the cloud. Now its telephony tools are augmented by integration with CRM, detailed call logs, and advanced call handling.

So where did the name come from? A classmate of the founders said the name should be based on the notions of knowledge and singularity. Today the company has 20 locations and several hundred workers.

Edited by Cassandra Tucker

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