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Google Changes Up Cloud Offering in Attempt to Drum Up Business

March 11, 2014

One of the things that makes Google (News - Alert) such a formidable company is that it has quite a few fingers in quite a few pies. While the company has long been thought of as a search engine giant, there are a number of other markets the company dominates. When it isn’t dominating in one area or another it makes sure it’s trying, such as with the continued rollout of Google Fiber.

One area where it certainly hasn’t cornered the market but would like to would be with its cloud reseller program. The cloud reseller channel is another in a long line that is made to help the firm find a way to diversify itself even more and drive its business model further away from a reliance on search. Late last week, the company announced changes to the Google Cloud Platform Partner Program that will make it more efficient by separating its partners into three distinct tiers.

Those tiers are Registered Company, Authorized Partner, and Premier Partner. As an added bonus, the top tier, Premier Partner, will be able to get more than mechanized help from Google. This top tier will get real live people on the other end of a phone call or email that will help the partner with sales, technical support, and marketing.

"These tiers are the first steps of many to further develop our partner community so we can provide the best possible experiences for everyone out there while working hand in hand with those companies that make it possible," Google reps wrote in a blog post hailing the expanded program.

Initially rolled out in July of 2012, Google has been tweaking its cloud services offering in order to compete with more established solutions like Amazon Web Services (News - Alert) and Windows Azure. Google has also been fighting against a public perception that the company might be giving up the cloud ambitions altogether.

The company has done this with a host of other offerings, such as Google Reader and Google Answers. It may be a bit of an uphill climb to convince businesses that they should stick with the computing giant when it has bailed out before.




Edited by Cassandra Tucker

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