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Weiss Research Opts for Internap Studio to Manage Video Content

By Nathesh, TMCnet Contributor

Weiss Research, a source for global investment information, offers valuable data in real-time to current and prospective customers via live, online videos broadcasted on its Web site.

 

When the number of videos increased the company needed a way to manage its video deployments and selected Internap's (News - Alert) content delivery network (CDN) – Internap Studio.

 

According to Internap, by selecting its CDN, Weiss Research became its first large-scale customer to use Internap Studio.

 

The offering provides Weiss with an easy-to-use tool for designing, deploying and managing its most timely video content and provides tools for uploading, organizing, reviewing, distributing and publishing video so it can be properly displayed in a player as well as via RSS and XML.

 

Weiss claims that their information videos about investments are gaining more popularity among users who want real time updates about their investments especially at this time of economic crisis. The videos seem to help create a personal bond between Weiss and its subscribers. Now, with the new CDN, viewers can take control of their viewing experience and self-select the content most suited to their investment needs.

 

“Internap worked with Weiss Research to assure we are keeping up with the public’s added interest in our video content. With Studio, they have demonstrated their commitment to helping us turn projects around faster – which means we are able to provide fresher, timelier content. In a complex financial services market, this will continue to be a high priority for Weiss Research,” said Weiss Director of Marketing Jennifer Amos.

 

 

 

 

 

 

 

 

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Stefania Viscusi