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Ribbit Releases Ribbit 2.0 for Salesforce CRM

By Jai C.S., TMCnet Contributor

Ribbit, a phone company offering an open voice integration platform has announced the availability of version 2.0 of Ribbit (News - Alert) for Salesforce CRM and its channel partner program. The new version integrates voice communication with CRM.

 

Salesforce CRM is built on a cloud computing model that offers comprehensive business software as a service. Force.com is a platform that facilitates building and running business applications in the cloud. It empowers the Salesforce CRM applications. Applications built on the Force.com platform can be easily distributed to the entire SaaS (News - Alert) community through the Force.com AppExchange.

 

The 2.0 release of Ribbit makes Salesforce CRM deployments even more effective, helping businesses optimize sales results more efficiently.

 

The channel partner program brings Ribbit's voice and Web services integration platform to the Software as a Service (SaaS) ecosystem, including systems integrators, resellers, and telecom service providers. The program will help these partners bring their customers the benefits of the integration of voice communications with business applications.

 

The newly launched version of Ribbit for Salesforce CRM allows mobile and landline calls, voicemail, and voice memos to automatically flow into the Salesforce CRM application thereby enabling the users to play, read, search, organize, and respond more quickly to voice communications.

 

"We're thrilled to launch the new version of Ribbit for Salesforce and to partner with a group of leading companies in the salesforce.com ecosystem which share our goal of maximizing customer productivity," said Greg Goldfarb, general manager of Enterprise Applications for Ribbit.

 

"The integration capabilities of Ribbit for Salesforce open up many opportunities for customers to meet day-to-day sales challenges, which are especially relevant in today's climate," he added.

 

Another added advantage of this version for Salesforce is that even when a cell phone battery dies or users want to make calls from the Salesforce CRM contact list, they can use an integrated online phone within Salesforce CRM to place, receive, and log calls. Other than these, users are also offered added integration with Google (News - Alert) Talk and Skype which allows them to answer calls to their phones through their IM clients.

 

"Ribbit is a great example of an AppExchange partner that has been able to quickly leverage the Force.com platform and the extended salesforce.com ecosystem," said Clarence So, chief marketing officer at salesforce.com.

 

"We're excited about Ribbit's ability to increase productivity for both Salesforce CRM and Force.com customers," added So.

Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.

Edited by Jessica Kostek