Wapple has introduced Wapple Architect, a product that enables developers to quickly mobilize existing PC Web applications and create new mobile services that integrate existing data and content. The company said the resulting services will work on every mobile device, from the latest iPhone (News - Alert) and G1 Smart phone to the earliest basic handsets.

 

Only 50 percent of traditional Web sites can be viewed on mobile devices; the other 50 percent provide a poor user experience because of their design. Wapple Architect delivers rich multimedia mobile content and, because the device profiler automatically recognizes the characteristics of any mobile device, the application and content is instantly adjusted in order to work on the thousands of different handset and software combinations on the market.

 

“There is growing demand for good quality mobile applications and content, but developers have been faced with the impossible task of supporting more than 50,000 device and software variants,” said Rich Holdsworth, CTO at Wapple, in a statement.  “The result is that many have either used crude transcoding to deliver very basic content or spent weeks developing different sites for different phones. More than 100 new device and software combinations appear every month. By using Wapple Architect, developers are future-proofing their mobile applications.”