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August 06, 2009

Intelestream Discovers the Joys of Twitter

By David Sims, TMCnet Contributing Editor

Open source CRM consultant firm Intelestream has announced that the company is reaching out to its partners and contacts through Twitter.

Chicago-based Intelestream officials say they believe Twitter can help people better understand open source applications, "User adoption is the main reason the company is encouraging CRM users to subscribe to relevant Twitter channels."

Noting correctly that "a lot of people don't fully understand CRM," CEO Jason Green said "office workers don't always know that their company's new CRM system is really there to help them do their job. The reality is that no one wants to read a giant user's manual."

Therefore, Green explained, Intelestream's goal is "to educate people one tweet at a time, by providing CRM users with useful tips every day. By staying informed without being overwhelmed, users should feel more comfortable with CRM and use it more."

Intelestream sells the inteleCRM application.

A month ago TMChad the news that Intelestream announced the company expanded its global operations by opening an office in Zurich. 

Attributing the move to "an increase in European demand for the company's products and services," Intelestream officials said the office will serve "primarily as a regional base for the company's Professional Services, Support, and Sales Teams."

Saying their European client list was growing "as more companies in that region are adopting an Open Source model," Green noted at the time that "it is clear we need to establish a permanent presence in Central Europe." He said Switzerland's "pro-business environment, skilled talent base, and global connectivity" made it a good location.

Intelestream officials said the company "is dedicating a great deal of focus on the European market in the coming months, with plans to expand the company's growing list of Open Source CRM partners in the region."
Intelestream is currently implementing major Open Source CRM projects for clients in Basel, London, and Paris.

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David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jessica Kostek

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