TotalPaas has reportedly unveiled its new hyperlocal social media-marketing platform, which can be used by community leaders to make personalized online communities.

According to the company, service providers such as telecommunication and cable companies, news publishers and health companies who seek to build and monetize community focused portals will benefit from this new platform. Community leaders can make a social media platform from within the community using TotalPaas.


TotalPaas designed PortalPaas and CommunityPaas to take the power of local content to community leaders and their users. PortalPaas is a web-based software infrastructure and CommunityPaas is a community centric marketing platform. Community leaders can use them both to create their own brand and deepen their presence in the community. They can deliver the highest quality of local content, reach the local businesses that have been under served and foster local economic growth in their communities.

By deploying this platform, TotalPaas says that users can monetize their web portal as they build traffic and increase user loyalty. It can be used to serve the community with relevant local content and promote social exchanges and also encourage community members to post, share, and discuss a topic of their interests.

In a release, Tami Tran, president and CEO of TotalPaas, said the company offers partners the chance to deepen their brands in the community; grow revenue from untapped local ads, protect market share from churn while increasing hang time and driving up revenue. The intention of TotalPaas is to simplify people’s lives with relevant hyperlocal information that is personalized to gain productivity on a daily basis.

The TotalPaas business model enables its qualified partners to develop initial Web sites free of charge under a revenue sharing plan or alternatively invest through a subscription model. TotalPaas also offers a jump start package to revenue comprised of three key components working together: PortalPaas, CommunityPaas and CloudPaas, a platform hosted service. TotalPaas makes building and deploying a local social community platform simple, less expensive and faster to market.