A provider of intelligent and intuitive new age music solutions, uPlaya, recently announced that it would embark on a campaign with MTV to discover the next generation of musical performers. This talent search competition will be a web based one and the contestants will be judged using uPlaya’s Hit Song Science technology. The winning performer will be features on MTV.com as well. UPlaya will be looking for talented musical performers in all streams of music.


In order to participate in this online talent competition, performers need to access the uPlaya.com website and upload their original compositions. Here their work will be analysed used the patented Hit Song Science rating technology. uPlaya will provide a comprehensive set of web tools so that the artist can better promote his offering. These include press kit, album, song and trophy case widget applications which participants can utilize in social networking sites and also music blogs. The ultimate winner will be decided on by MTV.

In a release, David Meredith, the CEO of uPlaya commented on the campaign with MTV to identify a nascent musical talent pool and on the company’s decision to work with MTV for this exercise. He said, “MTV's track record for launching the careers of talented artists fits well with uPlaya's mission to help new artists get discovered. The editorial evaluation and coverage from MTV for the winner provides the perfect complement to the promotional tools an artist gets by joining uPlaya."

The New York Times Magazine had earlier mentioned the Hit Song Science rating system in its annual publication of “Year in Ideas: Bright Notions, Bold Inventions.” The Harvard Business School had also featured the Hit Song Science in a complete case study exercise. This is quite well known at top universities across the globe.

UPlaya uses patented technology to revolutionize the Music Artist experience across the world. Their gamut of services includes Hit Song Science and Music Universe which helps proprietary discovery, mechanized programming, commercial viability prediction and social networking capabilities. UPlaya also provides artists, songwriters, fans, social networks, mobile subscribers and prominent media companies with a strong new way to build, experience, share and identify music and visual media.