Texas-based ImmersiFind Inc., an enabler of multi-platform local search solutions, has signed a multi-year agreement to license its full suite of local search platforms to La Gran Guia S.A. Services. 


La Gran Guia S.A. Services is a publisher of telephone directories in Chile and it serves the country via its Web sites, ImmersiFind officials said.

Consumers can benefit from the powerful and intuitive local search options provided by ImmersiFind as they can locate individuals, businesses and services in their areas easily. The platform features Search, Select and Share options with more product features in each experience.

The Search experience allows searching through rich mapping partners, advanced keywords, neighborhoods of interest and proximity to preselected locations. SMS/text based search and WAP search are other platform features. Hyper local mini-browsers allow search refinements also, said company sources.

The Select option provides relevant local content and allows the seamless uploading of photos, videos and other immersive media. Sophisticated text messaging, e-mail forwarding and Facebook (News - Alert) social media referral widgets allow sharing of search results.

Local search enhancements include weather forecasts, local news and local traffic maps which makes the ImmersiFind offering unique in the Local search platform industry, according to company officials.

ImmersiFind has also released mobile and voice activated local search platforms which cater to the SMS/Text and Smartphone mobile segments. This enables the publisher to serve the multi-platform world.

David Charron, vice president and general manager of ImmersiFind Inc., said that the company was very impressed with the company’s energy and desire to succeed within the new media world and it is clear that the Gran Guia team have fully embraced the enormous technology shift to the online and mobile worlds.

“Their outstanding management team has enabled them to quickly become the dominant directory publisher in Chile and we couldn’t be happier having them as a client,” Charron said. “We look forward to several years of local search success together.”

Fulvio Stacchetti, General Manager of La Gran Guia was pleased with ImmersiFind’s offering. He said that ImmersiFind acts as a technology partner and does not remain just a technology provider. Both the companies being in the publishing business will further enhance the synergy between them, he added.