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November 11, 2009

Twitter Links with LinkedIn

By Erin Harrison, Senior Editor


As social networking continues its cross-generational proliferation, two dominant Web sites announced a partnership this week allowing users to share information.
 
Twitter on Tuesday linked to LinkedIn, letting people share updates and tweets between the popular micro-blogging service and the career-focused online social networking Web site, the AFP reported.
 
Synchronization features will roll out during the next several days, according to LinkedIn co-founder Allen Blue.
 
“The idea is simple: When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool,” Blue wrote in a blog post.
 
“And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool.”
 
LinkedIn was launched in Mountain View, Calif., in 2003 as an online community for people to advance career and job prospects. LinkedIn reportedly has more than 50 million registered users worldwide, with executives from all Fortune 500 companies are LinkedIn members.
 
Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco. Twitter asks one question, “What are you doing?” Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the Web.
 
In terms of its business model, how well Twitter can move forward with its stated mission of defining consumer engagement with brands is the issue. By some accounts, as much as 20 percent of the content of Twitter messages now is about brands.
 
At some point, Twitter officials said the company will enable advertising on its microblogging service at some point and could provide analytics to give businesses insight into their businesses as well.
 
The upside for Twitter’s potential business model is the ability to use Tweets as a source of real-time information and then brand engagement, marketing, promotion or sales.
 
The Wall Street Journal recently reported that Twitter is close to sealing a deal for as much as $100 million for new funding, from a consortium of as many as seven investors.

Erin Harrison is a senior editor with TMCnet, primarily covering telecom expense management, politics and technology and Web 2.0. She serves as senior editor for TMC's (News - Alert) print publications, including "Internet Telephony", "Customer Interaction Solutions", "Unified Communications" and "NGN" magazines. Erin also oversees production of TMCnet's weekly iPhone (News - Alert) e-Newsletter. To read more of Erin's articles, please visit her columnist page.

Edited by Erin Harrison


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