Targeting the young, social media-savvy Hispanic community, AT&T has announced the launch of three AT&T Latino channels on Facebook, MySpace (News - Alert) and YouTube.


The service provides Spanish-speaking customers with access to the content and services they want, whenever and wherever they want it, say company sources.

AT&T (News - Alert) Latino social media platforms also aim to “keep consumers up-to-speed on AT&T's entertainment sponsorships, exclusive content, promotions and special offers, along with the latest in technology trends and tips for AT&T products and services,” according to AT&T officials.

“Studies show that Hispanics as a group are significantly younger than the general population; this is why it's crucial to engage young Latinos through social media and do so in a culturally-relevant way,” said Roberto Garcia, executive director, Hispanic Marketing, AT&T, in a release.

The service offered by AT&T in each social networking channel differs according to the focus of the channel. For example, AT&T Latino page on Facebook (News - Alert) is designed to connect with AT&T's Spanish-speaking customers and complement already-existing English AT&T Facebook pages.

The page also offers the latest AT&T devices and service news, sponsorships and special events, as well as consumer-related information such as technology education.

The MySpace page is designed with strong music focus to connect with the younger MySpace user base and to align with AT&T's Latino artist features on other AT&T sites such as the Yahoo!-powered Spanish-language Web portal, El Portal, said AT&T officials.

Music fans of the MySpace community can look for the latest on AT&T's Latin artist collaborations, exclusive ringtones and behind-the-scenes content from the hottest artists.

AT&T Latino for YouTube (News - Alert) features exclusive entertainment footage along with videos about AT&T's philanthropic efforts throughout AT&T's service regions, the company said.

Having a strong foothold in the Hispanic market, AT&T delivers culturally relevant product and service offers to meet the needs of the community.  Earlier this year, AT&T launched an online multimedia gallery and reintroduced its consumer education column, La Casa Conectada, on its Spanish-language site, www.espanol.att.com.

In October AT&T introduced an unlimited talk and text feature as part of its GoPhone package, TMCnet reported. This prepaid feature package offers nationwide calling and unlimited texting within the U.S. The pay-as-you-go feature also allows texting facility to Mexico, Canada and over 100 other countries.

AT&T’s Eric Cheung and Hank Hultquist will be leading two sessions during TMC’s (News - Alert) 4GWE Conference, to be held Jan. 20-22 in Miami and collocated with ITEXPO East 2010.