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CaaS Global Online Community

Communications-as-a-Service… driving innovation and new business models
Welcome to the CaaS Global Online Community, sponsored by IntelePeer and powered by TMCnet. Today’s savvy enterprise decision maker is constantly looking to improve their communications infrastructure. This community is designed to serve as an educational resource for users looking to learn more about Communications-as-a-Service and how to use this model of software deployment to benefit their business.

ReachLive: The Future of Communications

Created by:
Intelepeer and Microsoft

Featuring:
Jamie Adler, Director of Product Management at Intelepeer

Joe Hofstader, Architect at Microsoft

Matthew Cochran, Software Engineer at Intelepeer

What is CaaS?

IntelePeer selected for the Deloitte Silicon Valley Technology Fast 50Communications-as-a-Service (CaaS, typically pronounced ‘cass’) is an outsourcing model for enterprise communications. Such communications can include voice over IP, instant messaging, collaboration and videoconference applications using fixed and mobile devices. The CaaS vendor is responsible for all hardware and software management and offers guaranteed Quality of Service. CaaS allows businesses to selectively deploy communications devices and modes on a pay-as-you-go, as-needed basis.

This approach eliminates the large capital investment and ongoing overhead for a system whose capacity may often exceed or fall short of current demand. CaaS offers flexibility and expandability that small and medium-sized businesses might not otherwise afford, allowing for the addition of devices, modes or coverage on demand. The network capacity and feature set can be changed from day to day if necessary so hat functionality keeps pace with demand and resources are not wasted. There is no risk of the system becoming obsolete and requiring periodic major upgrades or replacement.
- (some information from Gartner Group, 2008)

What is SaaS?

Software as a Service (SaaS, typically pronounced 'sass') is a model of software deployment where an application is hosted as a service provided to customers across the Internet. By eliminating the need to install and run the application on the customer's own computer, SaaS alleviates the customer's burden of software maintenance, ongoing operation, and support. Conversely, customers relinquish control over software versions or changing requirements; moreover, costs to use the service become a continuous expense, rather than a single expense at time of purchase. Using SaaS also can conceivably reduce that up-front expense of software purchases, through less costly, on-demand pricing. From the software vendor's standpoint, SaaS has the attraction of providing stronger protection of its intellectual property and establishing an ongoing revenue stream. The SaaS software vendor may host the application on its own web server, or this function may be handled by a third-party application service provider (ASP). This way, end users may reduce their investment on server hardware too.
- (from Wikipedia)

CaaS/SaaS Feature Articles

InterSystems Corporation, which develops innovative database, integration and business intelligence products, has announced reseller agreements with two new InterSystems application partners, Management Information Tools (MITS) and LifePoint Informatics.

Following its launch of the new Cloud Gateway v1.0, Gladinet has released Cloud Desktop v1.3.

Confidela, developer of WatchDox, a software-as-a-service document control, tracking and protection products, reportedly has launched the WatchDox Partner Program to expand its global network of technology and solution partnerships.

Global Capacity, a Chicago-based provider of telecommunications information and logistics solutions, reportedly announced that GCPrice, the latest addition to its Software-as-a-Service application portfolio, has received a good response. A global source for automated tariff pricing information, GCPrice launched last week. The application provides accurate pricing and automated quotes, expediting the sales cycle. It also enhances profit by cutting down back-office cost per quote.

RightNow has released a new, cutting-edge cloud application it calls RightNow CX.

IT Solutions Now, a Microsoft Exchange Hosting organization, has announced the launch of its CRM 4.0 hosting service, featuring Microsoft Dynamics CRM Hosting, offering a fully integrated customer relationship management (CRM) solution to organizations.

Software-as-a-service, or "SaaS," providers Parature and ThePort Network have signed a referral partnership agreement.

Integrated Broadband Services, or "IBBS," a provider of broadband software and service solutions to operators throughout the United States, Canada and Latin America, announced the launch of a Broadband Network Services platform that utilizes cloud computing technology.

What is Web 2.0?

Web 2.0 is a trend in the use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social networking sites, wikis, blogs and folksonomies (the practice of categorizing content through tags). Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use the internet.

What does Web 2.0 have to do with my business?

More and more users (customers) are becoming proficient in Web 2.0 methodologies and terminologies.  Many of today’s customers make a decision on which product or service they will buy based on the degree to which the product or application is up-to-date with these features which the user is accustomed to using. They are becoming standard, and products, applications and businesses that are slow to adopt may risk losing customers and will definitely not attract certain new customers without the Web 2.0 features and applications.

In line with that, businesses and enterprises that offer products and applications with bleeding-edge, new, flashy Web 2.0 apps and features will attract attention immediately, will gain first market share, and those users will spread the word, further penetrating market share as adoption increases rapidly. So a business that not only embraces Web 2.0, but uses it to its advantage by offering advanced apps and features such as voice, stand the best chance of rapidly acquiring and retaining customers and users.

IntelePeer’s CaaS Global Online Community is designed to enable Web 2.0 communications decision makers to stay up-to-date on the latest news that’s important to their business. Bookmark this site to ensure you’re on top of the latest happenings in the CaaS space.

Web 2.0 Feature Articles

While reports that social networking has lowered depression rates in the elderly have raised some eyebrows on the positives of social networking and the use of technology to really tie people in together, it's still a highly debated topic.

Texas-based ImmersiFind Inc., an enabler of multi-platform local search solutions, has signed a multi-year agreement to license its full suite of local search platforms to La Gran Guia S.A. Services.

A provider of intelligent and intuitive new age music solutions, uPlaya, recently announced that it would embark on a campaign with MTV to discover the next generation of musical performers. This talent search competition will be a web based one and the contestants will be judged using uPlaya's Hit Song Science technology. The winning performer will be features on MTV.com as well. UPlaya will be looking for talented musical performers in all streams of music.

The enterprise micro-blogging platform Presently has expanded its capabilities through the general availability of its Presently SharePoint Web Part.

DeNA, Japan's largest operator of mobile social networks, has agreed to purchase 20 percent stake in Burlingame, Calif.-based Aurora Feint, developer of OpenFeint, which makes iPhone games more social and easily discovered.

FaceTime Communications has reportedly licensed a Web 2.0 virus detection engine from IT security and data protection firm Sophos. Under the agreement, Sophos's anti-virus technology has been integrated with FaceTime's Unified Security Gateway 3.0. The integration with the first secure Web gateway will uniquely combine the content monitoring, management and securing of Web 2.0 applications, such as social networks, instant messaging and unified communications with URL filtering, malware and Web anti-virus protection.

In a bid to empower mobile operators to innovate and create mobile social networks, Mavenir Systems has reportedly announced the availability of the Rich Communications solution to launch new services over 3G and 4G devices. Mavenir's solution is based on the GSM Association Rich Communication Suite industry initiative, and is part of the company's Converged Messaging services. This solution offers mobile operators an integrated, cost-effective platform for revenue-generating multimedia communications and social networking services, according to company officials.

Solutions Group has reportedly announced the retention of World Market Media to lead the company's social media marketing efforts. Ronald P. Russo, Jr., founder and social equity officer, said World Market Media is "delighted" that Solutions Group management team "has engaged World Market Media to design and implement their social media distribution plan and platform."

What are enterprises looking for in how they deliver communications services to their customers?

Large corporations, government agencies, and colleges and universities may operate their own networks to drive greater efficiencies through high-quality call origination and termination services. They require a proven migration path from TDM to IP services, offering seamless connectivity, network consolidation and advanced service capabilities, but this is difficult if not impossible to build in house.

Enterprises are typically looking for the following in delivering communications services:
  • Intelligent routing of millions of unique routing paths based on Quality of Service and traffic-type metrics
  • Worldwide connectivity for IP communities
  • Navigation and self-customization of SIP configurations, both locally and globally
  • Bridging, transfer/connect, and load-balancing functionality for IVRs and conferencing applications
  • Direct dialing for inbound telephone numbers
  • Toll-free inbound call services
  • End-to-end VoIP origination and termination
  • Network provider for VoIP/PSTN calls routed to/from the voice and data network
Not able to build all of this infrastructure themselves, they turn to CaaS solutions which provide ready-made packages of customer solutions, making it easy for them to create and resell solutions for users, customers, and in-house.

A CaaS solution that works for enterprises and large organizations must have real-time call rating, online access to billing invoices and rated call detail record data, industry-leading SLAs, 24x7x365 technical support with immediate and direct access to technicians, proactive monitoring to make the unpredictable less so, and flexible solutions tailored to their specific industry business needs.

IntelePeer’s CaaS Global Online Community is designed to enable enterprise communications decision makers to stay up-to-date on the latest news that’s important to their business. Bookmark this site to ensure you’re on top of the latest happenings in the CaaS space.

Enterprise Feature Articles

With new competition from over-the-top providers and new financial pressures in light of the challenging economy, many carriers are shifting gears to put more focus on services and applications, while at the same time trying to cut costs and optimize resources wherever possible.

In response to the mounting pressure to reduce operational costs and optimize workforce productivity, IntelePeer Inc. today launched a program for developers to enable their applications with voice and communications features.

In July 2009, IBM made an interesting announcement about entering the Small and Medium Business (SMB) space with a Unified Communications (UC) 'out-of-the-box' solution. At the same time, its main rival Microsoft seems to be making a move in the opposite direction. Although it is not official yet, the US software giant now appears to be betting on Office Communications Server (OCS) with an effort to tailor it to different segments and their respective needs, instead of continuing support and development of the released in early 2007 Response Point that was specifically targeted at SMBs.

For conference attendees who want to learn more about video conferencing, IntelePeer executives will also be available to discuss topics such as communications from the cloud, HD voice and Web 2.0.

Severa Corporation, provider of SaaS-based professional services to small- to medium-sized businesses, has announced that Helsinki, Finland-based advertising agency Punkhelsinki, has selected Severa's PSA system for efficient accounting, more accurate project billing, and project management best practices.

Northern British Columbia-based CityWest Cable and Telephone Corp. said that it is expanding its fiber-optic network and has selected BTI Systems as its primary supplier.

No, not everybody falls in love with SaaS: Gartner has released a study finding that the increasingly mainstream Software as a Service underwhelms many customers: "The apparent acceptance of SaaS as a viable model has not entirely translated into satisfied users of SaaS."

Minneapolis-based SPS Commerce is putting more eggs in the SaaS basket. The SaaS "trading partner integration center provider" says more than 1,000 companies using Sage MAS 90, Sage MAS 200, and Sage MAS 500 ERP have subscribed to its outsourced supply chain integration services, resulting in "more than a million business documents electronically in the past 12 months."

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