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February 12, 2009

Fujitsu Improves Sales Operations with Salesforce CRM



Salesforce.com, the enterprise cloud computing company, has announced today that Fujitsu Network Communications, a supplier of IT and wireline/wireless networking solutions, has enjoyed improved sales operations as a result of Salesforce CRM.

Fujitsu (News - Alert) has been relying on Salesforce CRM to track customer accounts and to facilitate order management and sales forecasting. The company has also leveraged the Force.com platform to integrate Salesforce CRM with its back-end SAP (News - Alert) system in order to provide access to key business data.  

As a result of these implementations, Salesforce CRM has effectively helped to increase the efficiency and productivity of the sales team. The solution also provides management with the insight necessary to make more strategic business decisions.

Fujitsu Network Communications (News - Alert) is just one company that makes up the 51,800 companies of all sizes, industries and geographies that make up the salesforce.com customer base as of October 31, 2008.

"Over the years, we've tried a number of CRM applications. Our sales teams always complained they were cumbersome to use and not really helpful," said Jeff Meier, vice president of information technology at Fujitsu Network Communications Inc., in a Thursday statement.

"Since implementing Salesforce CRM, we've been pleased with the adoption rates and positive comments - everyone from field sales to upper management is happy about how it helps them do their jobs better."

Salesforce CRM was an attractive choice for Fujitsu as it offered a rich feature set. In addition, the ease in which a solution can be integrated and customized makes it an easy choice. It took only a few months to get Salesforce CRM deployed, integrated and customized to Fujitsu's exact specifications.

"Salesforce CRM has proven to be so successful that we're looking to roll it out to other Fujitsu companies," added Meier. "Our executives are excited about using Salesforce CRM to pull all of our various business data into a single application, so we have a complete, 360-degree view of global operations. We have big plans for Salesforce CRM."

An enterprise cloud computing company, Salesforce.com (News - Alert) set out to revolutionize the way companies operate in an online world. Applications built on the Force.com platform are designed to be easily shared, exchanged and installed with a few simple clicks via the AppExchange marketplace.

Salesforce.com has made waves in the online marketplace by offering companies a way to operate as effectively and efficiently as possible without investing significant amounts of resources in software and hardware. By turning to a cloud computing platform, companies can take advantage of solutions without actually purchasing a static solution.

Fujitsu is the latest company to realize the benefits from the Salesforce CRM solution. The flexibility and scalability available in this offering ensures that Fujitsu can meet needs both today and in the future. With an uncertain year ahead, such a solution can contribute significantly to their ultimate success.

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Jessica Kostek


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