Astoria Software, vendors of an enterprise product for SaaS (News - Alert)/On-Demand XML Component Content Management, has completed a new financing round led by Astoria investors, including Goldman Sachs, Prism VentureWorks, Blueprint Ventures and Ticonderoga Capital. 

The funding, Astoria officials say, will be used to expand sales, marketing, customer service, SaaS operations and to target acquisitions of companies in the Content Management application arena. Michael Rosinski, President and Chief Executive Officer of Astoria, said the funding "allows us to expand the number of customers" for the company's products.

George Hoyem, Managing Director of Blueprint Ventures, said currently "investors are focused on backing their winners. It was an easy decision to continue our financial support of Astoria. We like its position as the dominant SaaS provider in its target market."

Astoria On-Demand's marketing pitch is that it reduces documentation costs ('up to 90 percent," company officials claim) and compresses product launch cycles "from months to weeks."

Recently, TMC reported that that Limelight Networks (News - Alert), a provider of content delivery network services for digital media, acquired Kiptronic, a provider of ad serving platform for publishers of digital video and audio content, in a stock and cash transaction. The transaction is valued at approximately $12 million.

The vendors include Blueprint Ventures and Prism VentureWorks (Prism Venture Management, LLC). Both Limelight and Kiptronic are based in the U.S. The deal is recorded as being completed on May 21.

 

According to Datamonitor Financial Deals Tracker, "This acquisition would enable Limelight Networks to strengthen its mobile operations. Kiptronic's mobile-targeted and ad-insertion technologies would allow Limelight to provide media and entertainment companies with the ability to have their ads follow their content, whether it is being viewed on iPods, iTunes, Xboxes or other mobile devices." 

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