Betting on mobile, especially text messaging, to reign as the communications method of choice,
Premiere Global Services has integrated Clickatell's (
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Alert) SMS-as-a-Service platform to provide customers with the option of "adding mobile text message alerts into all aspects of existing business communications," such as e-mail, voice, online, and physical mail communications.
The company says the idea behind the integration is to give customers the ability to use Clickatell's gateway to send SMS notifications to customers through an interface in Premiere Global Service's software, which also lets customers add and customize SMS distribution based on user preferences and opt-ins.
The partnership with Clickatell allows Premier Global Service's customers to offer such services as text-based flight status notifications, delivery reminders, trade confirmations, transaction alerts, appointment reminders, automated notifications to streamline accounts receivable, pretty much whatever clever, imaginative customers can think of.
Pieter de Villiers, Clickatell CEO, noted that, available on 4 billion-plus handsets worldwide, "SMS remains the most used mobile application -- over instant messaging, media rich MMS, mobile e-mail, and even voice in many regions. People simply prefer to be notified via SMS on their mobile phone."
In Australia alone, according to proprietary research commissioned by Premiere, Frost & Sullivan (
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Alert), enterprise SMS message volumes will grow to 290.4 million messages per day by 2015 from 175 million messages per day in 2008.
David Adams, Premiere Global Services' (
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Alert) Products Director, APAC, said the reason behind this growth is "Because there is money in it.”
“Our customers are trying to satisfy, retain and attract new customers while reducing operational costs. SMS delivery information directly to cell phones and it is exactly what people want - text messaging remains the most common mobile denominator in terms of acceptance," Adams said.
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