Aprimo Inc., a global provider of on-demand marketing software solutions, and CoreMatrix, a major player in Software as a Service (SaaS (News - Alert)) consulting and cloud computing services, reportedly have entered into an alliance.

 

The alliance is intended to combine the powerful on-demand marketing solutions found in Aprimo Marketing Studio with the SaaS implementation and integration expertise offered by CoreMatrix (News - Alert).

 

Thanks to the partnership, customers will now be able to integrate Aprimo Marketing Studio, a SaaS solution that helps marketers increase customer demand without increased workload or budget, within their existing salesforce.com environments.

 

“Marketing organizations are increasingly seeking ways to create dynamic, online marketing experiences with smaller budgets and reduced staff,” said Rob McLaughlin, executive vice president of Aprimo, in a statement.

 

McLaughlin said that as the company rolls out Aprimo Marketing Studio to address this growing market trend, the company chose CoreMatrix as an implementation partner based on the company’s extraordinary success with Salesforce.com (News - Alert) implementations across every sector throughout North America.

 

He said that CoreMatrix is a leader in the cloud computing and SaaS CRM market with strong technical expertise and a dedicated focus on delivering immediate results to customers.

 

McLaughlin said that CoreMatrix helps companies extract the most value from their on-demand marketing applications and we look forward to continued work together to support the growing demand for Aprimo Marketing Studio.

 

Aprimo officials said that unlike other point solutions that manage only narrow elements of online marketing campaigns, Aprimo Marketing Studio was created out of 12 years of market knowledge to support all online marketing activities while reducing marketing’s reliance on IT to manage interactive marketing initiatives.

 

Company officials said that Aprimo Marketing Studio is configurable to adjust and adapt with the ever-changing marketing landscape and as an SaaS-based platform, offers the ability for customers to use the components they need now while growing into the overall solution on their own timeline.

 

Aprimo Marketing Studio also helps marketers and their organizations to gain greater visibility into marketing spend, initiatives and the impact of marketing efforts on company revenues, resulting in the ability to achieve new efficiencies and more measurable results.

“Marketers are facing increased pressure to show faster ROI on their technology investments, both in terms of getting a new system up and going quickly, and making sure it is configured to truly meet the company’s needs,” said Frank McMahon, co-founder of CoreMatrix.

 

McMahon said that CoreMatrix’s proven SaaS methodology, experience with more than 750 successful projects and extensive CRM integration experience put the company in a unique position to help companies take advantage of the powerful interactive capabilities found in Aprimo Marketing Studio and see a significant return on investment right out of the gate.

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